Press Releases

Six Newfront Leaders Honored by Risk & Insurance as 2024 Power Brokers

Winners represented the education, employee benefits, entertainment, health care, retail, and technology sectors

San Francisco – February 26, 2024Newfront, the tech-driven insurance brokerage firm based in San Francisco, is proud to announce that six team members have been named to the prestigious Power Broker list by Risk & Insurance. These team members include:

  • Education Winner: Pedro Reyes, Senior Vice President, Total Rewards

  • Employee Benefits Winner: Paul Martinez, Senior Vice President, Total Rewards

  • Entertainment Winner: Amanda Rentfrow, Senior Vice President & Entertainment Practice Leader, Business Insurance

  • Health Care Winner: Theresa Gonzalez, Senior Account Manager, Business Insurance

  • Retail Winner: Michelle Landver, Senior Vice President, Business Insurance

  • Technology Winner: Tim Dunleavy, Senior Vice President, Business Insurance

Newfront, a top 40 broker based on revenue, is de-risking human progress by supporting clients’ individualized needs and goals. Bringing together top insurance experts with industry-leading technology, Newfront is transforming the insurance industry through better client experiences and value. 

“I want to extend a heartfelt congratulations to all of our team members recognized for this award,” said Spike Lipkin, CEO and co-founder of Newfront. “It’s no surprise to us that these individuals are being recognized for their client advocacy. This is further proof that our model of deep insurance expertise paired with technology creates value for our clients within the space.” 

Additional information and full stories of each finalist and winner can be found here.

What is a Power Broker?

A Risk & Insurance Power Broker® is an individual who stands out among their peers for the exceptional client work they have delivered over the past year. While brokers play many key roles in the insurance industry and risk profession, a Power Broker® award recognizes problem solving, customer service and industry knowledge.

Our goal is to broadly recognize and promote outstanding risk management and customer service among the brokerage community.

Who selects the winners?

Power Brokers are selected by risk managers based on the strength of the testimonials they provide to a team of 15 Risk & Insurance editors and writers.

About Newfront

Newfront is a modern brokerage transforming the risk management, business insurance, total rewards, and retirement services space through the combination of elite expertise and cutting-edge technology. Specializing in more than 20 industries and headquartered in San Francisco, Newfront has offices nationwide and is home to more than 800 employees serving organizations across the United States and globally. For more information, visit and follow us on LinkedIn.


Traci Johnson

Prosek Partners

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