Press Releases

Newfront Introduces AI-Powered Benefits Assistant to All Slack-Enabled Clients

The application provides 24/7 responses on benefits programs, freeing up HR professionals’ time

San Francisco – November 16, 2023Newfront, the tech-driven insurance brokerage firm based in San Francisco, has released its AI-powered Benefits Assistant to all Slack-enabled clients. The custom-built chat agent provides 24/7 responses to employee questions about their organizations’ total rewards programs.

“Many of our clients are preparing for open enrollment at their organizations, and our benefits assistant empowers their human resources teams to respond to more questions faster,” said Darren Brown, President of Total Rewards at Newfront. “The automation frees up these HR professionals’ for more strategic work throughout the year.”

Trained on a company’s benefits handbook and related documents, the tool can save human resources teams up to four weeks of work per year by answering employees’ questions about their total rewards programs. 

All Newfront clients that use Slack now have the opportunity to use the benefits assistant at their companies included as part of our service agreement. Newfront client Instabase piloted the technology earlier this year. 

“We were impressed with the ability of the Benefits Assistant to quickly and accurately answer complicated benefits questions,” said Sidra Narvaez, HR Generalist at Instabase. “Even more exciting was that the Slack chatbot points employees directly to the corresponding section of their benefits guide for verification. Our employees will not only receive swift benefit answers but also become more familiar with our internal resources.” 

Read more about Instabase’s experience in this blog post

About Newfront

Newfront is a modern brokerage transforming the risk management, business insurance, total rewards, and retirement services space through the combination of elite expertise and cutting-edge technology. Specializing in more than 20 industries and headquartered in San Francisco, Newfront has offices nationwide and is home to more than 800 employees serving organizations across the United State and globally. For more information, visit and follow us on LinkedIn.

Traci Johnson

Natasha Koleas
PAN Communications 

The information provided here is of a general nature only and is not intended to provide advice. For more detail about how this information may be treated, see our General Terms of Use.