This article was originally published in September 2021 on Insurance Business.

San Francisco-based brokerage Newfront has announced the appointment of Michelle Landver as a principal and commercial insurance broker.

Landver joins Newfront from Marsh & McLennan, where she served as a broker and client executive. She also previously served as a broker for a personal auto and home insurance agency founded by her grandfather.

“We’re thrilled to have a principal of Ms Landver’s caliber joining our team,” said Raphael Parker, chief growth officer for Newfront. “She brings to Newfront a tremendous degree of expertise, honed leadership, and a successful background in building effective risk management programs for clients. Ms Landver deeply shares our conviction that our industry can provide far more value to its clients, and shares our excitement for the ways Newfront is leveraging technology to promote a better client experience.”

“Delivering value and results to my clients has motivated my 11-year career as a commercial insurance broker,” Landver said. “Newfront is powering the next generation of innovation, improving the client experience through proprietary technology and data access for clients. The future we’re building at Newfront and our client focus are reasons I’m thrilled to be joining.”

Landver is based in the greater Los Angeles area and will serve clients throughout California.