Bethany Hale

Chief Marketing Officer

Bethany Hale is the Chief Marketing Officer at Newfront, dedicated to creating a world-class brand to support and align with Newfront’s vision. 

A creative storyteller and brand-builder, Bethany has more than 20 years building and coaching full stack marketing teams to exceed targets. Prior to Newfront, Bethany served as Chief Marketing Officer for health-tech platform Cedar, leading the company through several funding rounds and an acquisition, while driving annual recurring revenue growth of more than eight times over approximately four years. She has worked with notable brands including IBM, American Express, Samsung Electronics, Hertz, and Microsoft.

Bethany earned her BA in Journalism from Michigan State and MBA from Columbia.