Who we are

Since forming in 1997, Advanced Professionals has served as a trusted liaison between carriers, producers, and plan sponsors, creating shared benefits and delivering better outcomes for stakeholders across the healthcare benefits ecosystem.

By the numbers

From our depth of knowledge in the wholesale benefits business to a large association health plan client roster and the strong volume of requests we field through AP Connect, Advanced Professionals is transforming the business of wholesale benefits. 

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Years managing wholesale healthcare benefits

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Association Health Plans overseen

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Accredited insurance professionals as wholesale clients

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RFPs received annually through AP Connect platform

The best in the business of wholesale

We number insurance carriers, retail producers, plan sponsors, and small business employers among our valued partner network.

AP Connect

Technology is at the heart of the Advanced Professionals value proposition. Not only do we have exclusive benefits plans for small businesses and deep industry relationships to foster connections for our clients, but we’ve streamlined the entire process on a singular proprietary platform called AP Connect.

Our values

  • Focus on people - We believe in a future where a diverse and talented group of humans plus technology delivers a superior client experience. We are building technology that empowers, not replaces people. Developing and investing in colleagues makes Newfront a place where people can do the best work of their careers.

  • Blaze a trail - The industry has been stuck in its ways of servicing clients and colleagues for many years, but nothing great was ever built by saying, "this is the way it's always been done." Instead, we are building world-class experiences using first principles. By setting aside pre-conceived notions of what works, we can innovate on behalf of our clients.

  • Act like owners - We're building a culture of owners who take responsibility to deliver for our clients. We take pride in building a forever business together. We aren't satisfied with "good enough" and seek excellence in everything we do. Clients demand it.

  • Deliver results - Insurance touches every part of modern life and clients depend on our results. We push ourselves to measure the client impact of everything we do and set ambitious goals for improvement.

Key services

  • Wholesale benefits consulting

  • Association health plan management

  • Regulatory and compliance expertise

  • Benefit platform management

  • Product distribution management

  • Administrative services


Our Team

Since 1997, Advanced Professionals have been delivering creative benefits solutions to small- and medium-sized businesses, managing hundreds of millions of dollars in insurance premiums for a large roster of satisfied clients.

Keith VanderZanden

Executive Vice President and Wholesale Benefits Practice Leader

Thomas Waller

Vice President and Business Manager

Nathan Edmondson

Vice President and Sales Manager