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Zenefits Delivers Better Healthcare Options to America’s Small and Mid-Sized Businesses

SAN FRANCISCO, CA — Today, Zenefits announced the build-out of its Certified Broker Partner (CBP) program, a nation-wide network of forward-thinking benefits and insurance consulting firms. New members of the program include: NFP, The Horton Group, ABD Insurance and Financial Services, and The Capital Group.

Today’s news accelerates Zenefits broader strategy to solve one of the nation’s toughest challenges: simplifying how organizations with less than 500 employees — which make up 99.7{8b8d75071dbd7d6f770813afe49f173e6fe68ed61e8db796ac37bfb7625b25ee} of America’s businesses — can connect their people to the right health, benefits and wellness solutions. 

Zenefits launched its unique joint-investment partner program in September 2017. Inaugural partner, OneDigital, helped prove out this new tech-savvy industry model to deliver and support its own industry-leading client advisory services. OneDigital, and all of the new progressive brokers in the growing CBP program, are embracing Zenefits People Platform technology to advance their practices and make it even easier for small and mid-sized businesses (SMBs) to evaluate, select and manage employee healthcare and benefits options that best fit the needs of their modern workforces.

“The insurance market is being disrupted and we applaud the efforts of some of the country’s largest employers, like Amazon and Apple, who are attempting to galvanize their clout on behalf of their employees,” said Jay Fulcher, CEO and Chairman at Zenefits. “Zenefits, with the help of our broker and carrier partners, intends to democratize that kind of access and distribution for small businesses too — regardless of their individual purchasing power or location. Today, we are one step closer to leveling the playing field for SMBs.”

About ABD

ABD Insurance and Financial Services provides risk management, insurance brokerage, human resources, and retirement consulting services. Our advisors offer guidance and craft innovative solutions to help address risk for clients of varying sizes, growth stages, and industries.

Headquartered in San Mateo, CA, ABD has offices in San Francisco, San Rafael, San Jose, Walnut Creek, Lodi and Roseville, and Seattle, and serves clients across the United States and globally. To learn more, visit: www.theABDteam.com


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The information provided is of a general nature and an educational resource. It is not intended to provide advice or address the situation of any particular individual or entity. Any recipient shall be responsible for the use to which it puts this document. Newfront shall have no liability for the information provided. While care has been taken to produce this document, Newfront does not warrant, represent or guarantee the completeness, accuracy, adequacy, or fitness with respect to the information contained in this document. The information provided does not reflect new circumstances, or additional regulatory and legal changes. The issues addressed may have legal, financial, and health implications, and we recommend you speak to your legal, financial, and health advisors before acting on any of the information provided.

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