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The ABD Team announces acquisition of Insurance Associates of Northern California

ABD Insurance and Financial Services, a retail property, casualty insurance brokerage, employee benefits consultant, and 401k Retirement consultant, announced today it has completed an agreement acquiring the assets of Insurance Associates.

Established in 1904 and incorporated in 1961, Insurance Associates specializes in the design and oversight of risk management and insurance programs for a diverse group of commercial and personal clients. The privately held company is located in Walnut Creek, Calif.

“The addition of Alan Sampson and Pat Hoefling and the Insurance Associates team is an exciting way to expand ABD’s footprint in the East Bay,” said ABD President and Co-Chairman Kurt deGrosz.  “Alan has built his business on the highest standards of integrity and service excellence making the people and culture at Insurance Associates an excellent match for ABD. We are very pleased to have Alan and the IA team as a part of our talented and dynamic Bay Area insurance collective.”

Adds CEO Brian Hetherington, “While we have a strong presence with many clients and employees in the East Bay, securing a local office makes clear our commitment to be a more visible and active part of this community. With the addition of Alan and the Insurance Associates team of professionals, ABD has the opportunity to grow its business portfolio in all areas of risk management, including commercial insurance and employee benefits. Alan and his team will help us be better and we look forward to working closely with the Insurance Associates team to support and further expand what they have built over the years in the East Bay and Greater Bay Area.”

Said Alan Sampson, CEO of IA, “Insurance Associates and ABD are both dedicated to creating a culture that rewards innovation, teamwork and absolute client satisfaction. As part of ABD, we will have access to the experienced professionals, broad resources and extensive insurance company relationships of one of Northern California’s fastest growing independent brokerages – all for the benefit of our clients. This is a very exciting time to be joining a unique, innovative and successful company like ABD.”

ABD Insurance and Financial Services

Headquartered in San Mateo, with offices in San Francisco, Redwood City and San Jose, ABD is an insurance consulting collective with more than 75 years of history in the insurance industry. ABD has over 115 dedicated professionals, many of them nationally recognized as among the best and the brightest in the insurance industry.  We provide individuals and businesses with consulting in the disciplines of Employee Benefit programs, 401k services, Wellness, Risk Management, Property & Casualty insurance, Directors & Officers insurance, and Personal Insurance.  To learn more visit

Insurance Associates

Insurance Associates of Northern California was incorporated in 1961, and is the continuation of five agencies that have been in business since 1904. The IA staff has extensive experience in both commercial and personal insurance. Senior producers have been involved in agency and insurance company management for over 25 years. Our staff is well educated, most having been with IA over an extensive period of time. More importantly, our people have the most important trait of all…the desire to excel…a commitment to excellence.

 Media Contact:

Charles Goodyear

(415) 402-0222 or (415) 265-1545


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