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ABD Partners with Maxwell Health to Help Startup and SMB Clients Manage All Benefits on One Paperless Platform

SAN FRANCISCO, CA ABD Insurance and Financial Services (ABD), a full service employee benefits, 401k, risk management, and private client services consulting firm, has entered into a partnership with Maxwell Health (Maxwell) that will allow them to offer their clients a benefits experience that is quick, easy, and paperless. Maxwell is a mobile-enabled platform that streamlines the entire benefits process for employers and employees, and allows mobile access to a virtual health card, a personal health advocate service, and a turnkey wellness program aimed at lowering costs and making employees healthier. Both companies hope that this partnership will showcase a new approach to health care and benefits for small businesses and their employees.

Maxwells suite of tools brings the element of simplification to on-boarding and benefits management process and adds precious hours of productivity back to an organization, both on behalf of the HR team and employees. All of this is done on a 100 paperless mobile platform that is easy and fun to use. These tools allow employers to get employees enrolled and educated quickly and efficiently. Maxwell views their product as a pillar in how a company thinks of their back office operations; in the same way a company needs to set up an accounting system, Google Apps, and Dropbox, it needs a solution like Maxwell to take care of its people.

“As a growing startup ourselves, we love helping ABD improve the benefits experience for the small business community,” said Maxwell Health CEO Veer Gidwaney. “We’re proud to forge a partnership that will help startups, who already deal with heightened levels of stress and complexity, make life easier for their employees.”

Headquartered in San Mateo, with offices in San Francisco, San Jose, and Walnut Creek, ABD has a history that spans over 75 years. Many of ABD’s risk and reward professionals have been recognized as the best and the brightest in the insurance and financial services industries. ABD specializes in global benefits,,, wellness, strategic planning and alternative funding strategies.

ABD was founded in 2012 and has since grown to 150 employees and 3,500 clients. In their first year, they were named Top Place to Work by Bay Area News Group and Best Place to Work by the SF Business Times and Silicon Valley Business Journal. Their benefits team has 25 years of experience working with early stage startups and helping them with the resources and support they need to grow into Fortune 100 companies.

“Startups have such a great variety of choices to manage their benefits right now, but historically none have had the right technology and depth of expertise to provide best-in-class solutions for emerging startups and enterprise businesses.” said ABD EVP Darren Brown. “We’re thrilled to partner with Maxwell as we feel it is the best self-service platform out there and are excited that it will enable our startups to manage so much all in one convenient, paperless platform.”

Maxwell Health

Headquartered in Boston with remote offices across the country, Maxwell Health’s ( vision is to fix health care in America. To do that, they’ve built an operating system for employee benefits. Maxwell’s fully paperless, mobile-enabled tech platform simplifies the entire benefits process for employers and employees. The offering includes a time- and money-saving personal health advocate, a turnkey, fun wellness program that rewards employees for better health, and a mobile app that acts as a virtual health card. Maxwell works with the top, most innovative benefits advisors to bring the Maxwell difference to their employer clients.

ABD Insurance & Financial Services

We are the ABD Team. Our 150 risk and reward professionals are dedicated to helping you understand the relationship between risks and rewards—so that you can strike the right balance to achieve your goals. We partner with organizations of all sizes to help them develop strategies and tactics that fit their unique culture, taking care of the details so that they can stay focused on building success.

Headquartered in San Mateo, with offices in San Francisco, San Jose, and Walnut Creek, ABD has a history that spans over 75 years. Many of our risk and reward professionals have been recognized as the best and the brightest in the insurance and financial services industries. Our practice areas include Employee Benefits programs, 401k and Retirement Services, Property & Casualty insurance, Executive Protection, Private Client Services, and more.



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