Business Insurance
View all articles

ABD Announces Tina Larsen as SVP of P&C Carrier Marketing

SAN MATEO, CA – ABD Insurance and Financial Services today announced the appointment of Tina Larsen as Senior Vice President of Carrier Marketing within the company’s Property and Casualty practice. In this role, Tina will be responsible for all areas of carrier relationships including agreements, program design, financial structures/operations and complex claims management.

ABD brings years of knowledge and expertise helping our clients identify risk exposures to physical and intellectual property, errors & omissions, cyber liability, executive liability, supply chain interruptions, global insurance compliance and workers comp. The team is focused on developing custom strategies to efficiently protect against each risk, while containing costs and maintaining regulatory compliance.  In this new role, Tina will work closely with carriers to maximize effectiveness for traditional industries, while developing innovative solutions to emerging risk.

“Tina brings a world-class career of insight and relationships to ABD, and will help us solidify our growth position with key carrier partners,” said Brian Hetherington, CEO and Co-Chairman for ABD Insurance and Financial Services. “I’ve had the pleasure of working with Tina at previous companies. I have always been impressed with her ability to represent a fair approach to clients, carriers, and company. We are delighted to have the opportunity to work with Tina again and look forward to her assistance in building balanced, mutually-beneficial agreements with our markets.”  

Tina has worked for global, industry-leading companies including Transamerica, Wells Fargo Insurance Services, abd Insurance & Financial Services, and Fireman’s Fund. Throughout her career, she has added significant value to clients through her strong relationships with carriers and ability to evaluate and design alternative programs to streamline carrier, team, and client efficiencies.

Tina will be located in San Francisco, CA and can be reached at


About ABD

ABD is an employee-owned and client-centered business-to-business professional services firm. We provide leading-edge risk management, insurance brokerage, employee benefits, human resources and retirement consulting services. Our advisors offer deep expertise and craft innovative solutions for clients and industries that are driving regional economic growth.

With headquarters in San Mateo, ABD has offices in Seattle and throughout Northern California including San Francisco, San Rafael, San Jose, Walnut Creek, Lodi, and Roseville; serving clients across the United States and globally.  To learn more, visit:


Contact Information

Jane Paolucci

Senior Vice President, Marketing





About the author


A Better Day Starts Here

Newfront is transforming the delivery of risk management, employee experience, insurance, and retirement solutions by building the modern insurance platform. Transparent data delivered real-time translates into a lower total cost of risk and greater insights. Newfront makes insurance work for you.

The information provided is of a general nature and an educational resource. It is not intended to provide advice or address the situation of any particular individual or entity. Any recipient shall be responsible for the use to which it puts this document. Newfront shall have no liability for the information provided. While care has been taken to produce this document, Newfront does not warrant, represent or guarantee the completeness, accuracy, adequacy, or fitness with respect to the information contained in this document. The information provided does not reflect new circumstances, or additional regulatory and legal changes. The issues addressed may have legal, financial, and health implications, and we recommend you speak to your legal, financial, and health advisors before acting on any of the information provided.

Share this article

Keep up to date with Newfront News and Events—

Recommended reading

Dependent Care FSA Debit Card Substantiation

June 6th 2023

View all articles